“Marketers tend to create visual content in silos — they get a corporate photographer, the agency creates a visual, or someone in creative finds a royalty image and puts it in the system,” said Liz Miller, senior VP-marketing at the CMO Council. “It’s all about understanding we have to create operational rigor and realize we have to have connected systems to enable visual images to be part of the marketing content strategy,” she said.
Check out the article in Adweek
