A recent Forrester survey of 86 senior marketers revealed that they are substantially increasing their content marketing budgets, and that 75% saw a measurable bottom-line increase from their content marketing efforts. Lenovo took an interesting approach with its video, “Pit Stop Challenge” which compared a NASCAR pit crew changing a tire to Lenovo’s ThinkCentre Tiny-in-One [...]
There’s a term in our business called the “Golden (or Magic) Hour” – the period just before sunrise or sunset - you’ve seen it a million times, but perhaps didn’t know that in addition to being beautiful to look at, it provides cinematographers with what’s considered the optimal light to shoot in. There are many [...]
A glimpse behind the scenes of location shoot at Bergen County, NJ dealership – shooting for a seven part Financial Services web video series. Coordinating a shoot this size requires a great deal of organization…multiple locations, 10 actors, 12 person crew, clients, agency teams on-set…just planning lunch is an adventure. Questions like where can everyone [...]
