A recent Forrester survey of 86 senior marketers revealed that they are substantially increasing their content marketing budgets, and that 75% saw a measurable bottom-line increase from their content marketing efforts. Lenovo took an interesting approach with its video, “Pit Stop Challenge” which compared a NASCAR pit crew changing a tire to Lenovo’s ThinkCentre Tiny-in-One [...]
I love stumbling upon articles and ideas that offer a fresh perspective or a different way to approach a problem…as a creative soul, I think the idea that a coloring book offers similar relaxation benefits as meditation is fantastic! Never hurts to find a new way to relax, and that can lead to greater creativity...I [...]
"Marketers tend to create visual content in silos -- they get a corporate photographer, the agency creates a visual, or someone in creative finds a royalty image and puts it in the system," said Liz Miller, senior VP-marketing at the CMO Council. "It's all about understanding we have to create operational rigor and realize we [...]
One of my favorite things to do is Pilates. Especially if you have any low back or muscle tightness issues (and who doesn’t?), lying on a mat a few hours a week can make all the difference. But enough proselytizing, well, maybe just a bit more. The mat I purchased has a few decorative phrases [...]
