A recent Forrester survey of 86 senior marketers revealed that they are substantially increasing their content marketing budgets, and that 75% saw a measurable bottom-line increase from their content marketing efforts. Lenovo took an interesting approach with its video, “Pit Stop Challenge” which compared a NASCAR pit crew changing a tire to Lenovo’s ThinkCentre Tiny-in-One product being installed by an IT guy in less than 15 seconds. The video has received over 250,000 YouTube views, and according to Michael Ballard, senior manager-digital marketing at Lenovo, videos are Lenovo’s No. 2 lead generator after e-books.
Source: http://adage.com/
