A recent Forrester survey of 86 senior marketers revealed that they are substantially increasing their content marketing budgets, and that 75% saw a measurable bottom-line increase from their content marketing efforts. Lenovo took an interesting approach with its video, “Pit Stop Challenge” which compared a NASCAR pit crew changing a tire to Lenovo’s ThinkCentre Tiny-in-One [...]
I love stumbling upon articles and ideas that offer a fresh perspective or a different way to approach a problem…as a creative soul, I think the idea that a coloring book offers similar relaxation benefits as meditation is fantastic! Never hurts to find a new way to relax, and that can lead to greater creativity...I [...]
Every time I take this trip I hear the Beatle’s “Long and Winding Road” in my head…I feel like I’m slaloming on the highway of life, maybe in one of those sexy, expensive sports sedan commercials. It’s that sense of exhilaration, being surrounded by the incredible natural beauty of the cliffs and Delaware River below, [...]
"Marketers tend to create visual content in silos -- they get a corporate photographer, the agency creates a visual, or someone in creative finds a royalty image and puts it in the system," said Liz Miller, senior VP-marketing at the CMO Council. "It's all about understanding we have to create operational rigor and realize we [...]
My work often takes to me to some interesting places – clean rooms, spinal surgeries, landfills – you name it, we travel and shoot it. And every so often, I am fortunate enough to go to “bucket” list places like the Great Wall, and here, the Panama Canal. What a sad but inspiring story of [...]
Sometimes you don’t shoot anything to create a video. Sophisticated motion graphics software allows us to create and manipulate objects as an alternative to traditional live action. We recently animated a 13 episode series entirely with flat artwork that came to life in a fun, quirky way for a brand that epitomizes “normal is boring.” [...]
There’s a term in our business called the “Golden (or Magic) Hour” – the period just before sunrise or sunset - you’ve seen it a million times, but perhaps didn’t know that in addition to being beautiful to look at, it provides cinematographers with what’s considered the optimal light to shoot in. There are many [...]
This photo doesn’t begin to do justice to the amazing place that we are so fortunate to have as a national park, Glacier. A photographer and I who both own two small dogs did a six thousand mile road trip from Florida to Montana we dubbed, “Two Girls, Two Dogs, Two National Parks” – and [...]
With clients requiring deliverables in multiple formats for multiple platforms, it’s more important than ever to determine both acquisition and deliverable requirements at the beginning of a project (pre-production)…http://www.tvtechnology.com/news/0002/preparing-the-digital-workflow-path/270065
A glimpse behind the scenes of location shoot at Bergen County, NJ dealership – shooting for a seven part Financial Services web video series. Coordinating a shoot this size requires a great deal of organization…multiple locations, 10 actors, 12 person crew, clients, agency teams on-set…just planning lunch is an adventure. Questions like where can everyone [...]
